MARKETING and CONSUMER RESEARCH 

Scales and Other Social Science Measures   (* indicates sources recommended by Professor Simon Walls, Ph.D., Fort Lewis College)
1. *Bruner, Gordon C. II and Paul J. Hensel (1992), Marketing Scales Handbook: A Compilation of Multi-Item Measures. Volume 1 -3. Chicago, Illinois: American Marketing Association. Measures For Clinical Practice. >Ref HF5415.3 .B785
2. *Corcoran, Kevin and Joel Fischer (2000a), Measures For Clinical Practice: A Sourcebook Volume 1: Couples, Families, and Children. Volume 2: Adults. New York: The Free Press. Ref BF176 .C66 2000 
3. *Robinson, John P., Phillip P. Shaver, and Lawrence S. Wrightsman Eds. (1991) Measures of Personality and Social Psychological Attitudes - Volume 1 of Measures of Social Psychological Attitudes Series. San Diego: CA: Academic Press, Inc. Ref BF698.4 .M38
4. Bearden, William O. and Richard G. Netemeyer (1999). Handbook of marketing scales : multi-item measures for marketing and consumer behavior research Thousand Oaks, Calif. : Sage Publications. Ref HF5415.3 .B323 1999

Statistics
1. Inside Statistics – library call number: Videos QA276.A12 A43  (Recommended by Prof. Walls)
2. Strauss, Anselm L. and Juliet Corbin(1998). Basics of qualitative research : techniques and procedures for developing grounded theory. Thousand Oaks CA: Sage Publications. HA29 .S823 1998
3. Phillips, John L.(1988). How to think about statistics. New York : W.H. Freeman. HA29 .P517 1988

Research Design and Methods - Additional Recommended Sources from Prof. Walls
1. Alreck, Pamela L. and Robert B. Settle (2003), The Survey Research Handbook: Irwin/McGraw-Hill - A Division of The McGraw-Hill Companies. HN29 .A46 2004
2. Bickman, Leonard and Debra Rog, J. (1998), Handbook of Applied Social Research Methods. Thousand Oaks, CA: Sage Publications. Oversize H62 .H24534 1998
3. Dillman, Dan A. (2000), Mail and Internet Surveys: The Tailored Design Method (4th ed.). New York: John Wiley & Sons, Inc. HM538 .D55 2000
4. Kerlinger, Fred N. and Howard B. Lee (2000), Foundations of Behavioral Research (4th ed.). Fort Worth: Harcourt Brace. BF76.5 .K4 2000
5. Lincoln, Yvonne and Egon G. Guba (1985), Naturalistic Inquiry. Beverly Hills, CA: Sage Publications, Inc. B828.2 .L56 1985
6. Sudman, Seymour and Norman M. Bradburn (1982), Asking Questions; A Practical Guide to Questionnaire Design. San Francisco: Jossey-Bass. H62 .S7968 1982

Periodical Databases     All databases are listed alphabetically on Reed Library's home page under Database Searching. Both databases listed below will indicate what is available online in fulltext or available in print/ paper in Reed Library's periodical collection. If we don't have an article available, you can get it with 4-7 days through Interlibrary Loan. You can also find the link to Interlibrary Loan on the top menu banner on all Reed Library Web pages.

You can search any EBSCO databases together at the same time by selecting EBSCO from the Database Searching list and the checking the databases. Be warned that this will disable some of the search features such as limiters and the thesaurus since these are designed for each database. For this reason, you may want to start your search in an individual database and then search it later in additional databases after saving and retrieving the search.

1. Business Source Premier (EBSCO) - This database is the usually the first place to search any topic specifically related to all aspects of business. Many, but not all of the sources are available in full text/ pdf format directly online through a link.
2. PsycInfo (EBSCO) - Because marketing research is closely related to methods in the behavioral sciences, particularly psychology, it is important to include the literature in the area of psychology when reviewing research methods and concepts used by others. Journal of Consumer Psychology and Psychology and Marketing are two of many journals that are specifically related to research in psychology as applied to marketing. Other psychology journals include interdisciplinary topics. As well, PsycInfo indexes articles relervant to psychology in more general business journals. For this reason, many researchers do well searching PsycInfo first and then supplementing their research with Business Source. PsycInfo includes links to full text in Business Source, as well as having links to other journals.
3. Online Periodicals - For all periodicals available online in full text through Reed Library, you can browse this database by title or by broad subject such as Marketing and Purchasing. If you have the title of a periodical, usually with the full citation, don't forget to search our Library Catalog for what is in the Reed Library print collection.